How a specialty medical practice in Western Pennsylvania achieved page-one search rankings, 113 inbound calls, and 351 direction requests—with zero paid search spend.
Real patient actions tracked through Google's business platform over the first five months.
Key Insight: 965 searches showed this practice's business profile in results. The top discovery terms are "lymphedema" (636), "lymphedema clinic near me" (87), and location-specific clinic searches (82). Patients are actively searching and finding this practice.
Two weeks of Google Search data showing the SEO trajectory after title optimization.
From a brand-new practice with zero digital footprint to a local search authority.
28-day channel breakdown showing where every session originates.
| Channel | Sessions | Engagement Rate | Events | Monthly Cost | |
|---|---|---|---|---|---|
| Organic Search | 151 (42%) | 86% | 1,408 (52%) | $0 | #1 |
| Paid Social | 106 (29%) | 83% | 524 (19%) | ~$90/mo | Supporting |
| Direct | 48 (13%) | 88% | 412 (15%) | $0 | Brand |
| Organic Social | 45 (13%) | 98% | 255 (9%) | $0 | Engaged |
Bottom line: Organic search delivers 1.4x more sessions than paid social at zero cost, generates 2.7x more site events, and compounds over time. When paid stops, organic keeps growing.
What this organic traffic would cost if purchased through Google Ads.
| Metric | Value |
|---|---|
| Organic search sessions (monthly) | 151+ |
| Typical CPC for medical keywords | $5 – $15 |
| Equivalent monthly ad spend | $755 – $2,265 |
| Equivalent annual ad spend | $9,060 – $27,180 |
| Phone calls from GBP (113 total) | $5,650 – $22,600 in patient value |
| Actual paid search spend | $0 |
The math: The managed services engagement generates between $9,000 and $27,000 in equivalent advertising value annually — before counting the 113 phone calls converting to patient revenue. The IT and compliance infrastructure pays for itself through marketing ROI alone.
Marketing results are built on a foundation of compliant, secure technology.
Segmented network, VLAN isolation, secure WiFi, PCI and patient data separation.
SIEM deployment with 24/7 monitoring, automated alerting, bi-monthly security audits.
Technical safeguards (§164.312), access controls, audit logging, encryption, BAAs.
Centralized endpoint monitoring, automated security event alerting, patch management.
Custom website, mobile-responsive, ADA compliant, SEO optimized, analytics tracking.
On-site support, vendor coordination, technology strategy, long-term partnership.
Whether you're launching or looking to improve your digital presence, we'll build the foundation and deliver measurable results.
